So my fellow Londoners:
Been to Oxford Street lately? Go and pass by Selfridges and tell me what you find!
Those of you who don’t live in London (or don’t have the chance to go to Oxford Street right this second…): no need to despair – I am your eyes and ears.
Selfridges launched its Project Ocean campaign:
A whole month of raising awareness on what is happening in our oceans is coming to an end.
NGOs, charities, organizations and institutes have been coming together to talk, discuss, inform and meet all those interested in the state of our oceans it’s inhabitants.
Keywords in the campaign and all the events that are taking place are not only the oh-so-common overfishing or sustainably fished tuna, but also ocean acidification, questions of which combination of policy work, protected marine reserves and joint approaches to enforcement of negotiated agreements is needed to save our oceans. Or at least stop them from deteriorating even more.
The fact that Selfridges not only gave all the window space and their lounge in the basement to the cause but also pledged to change all their fish products to sustainable options gives hope and hopefully also drives the point home that conscious consume behavior can be one of those approaches direly needed.
I especially like their interactive fundraiser: Their website is an aquarium full of fish. When you donate a little egg will hatch and become a fish carrying your name and linking to your facebook and Twitter. This little fish will keep on swimming past every once in a while. Are you on there yet?!
To read more about this strategy of involving people read the DigitalBuzzBlog.
So, if you are around, check out the store fronts, come to one or the other charity event; oh – and give the rodeo wale your best shot!