For the 4th of July P. Diddy and Ashton Kutcher teamed up to fight a forgotten killer: Malaria.
Diddy’s legendary White Party served as a reminder of how we can work against Malaria.
You can buy shirts from Comb’s Sean John Malaria No More Collection and for every shirt two bed nets will go to certain parts of Africa to help people protect themselves against the deadly mosquitos that carry Malaria.
Here is a special message from Ashton Kutcher:
Check out their website if you want to contribute: www.seanjohn.com/malarianomore
Peacebuilding initiatives like this are seem to be really effective in drawing the public’s attention to a good cause, but sometimes I wonder how long this interest lasts? Is it just a small publicity hype, or can the attention of these celebrities really make people aware of what is going on in other parts of the world?
NGOs have to ask themselves the same question: should they start advertising for peace? Should we turn something that is based on morals into something hot, sexy and flashy to catch attention?
Tell me what you think? Does it touch you if Diddy or Peter Gabriel or even the late Michael Jackson tell you to support their initiatives for peace?
Personally, I think it’s time to take the path that people are willing to follow. As long as it doesn’t go against one’s own values….
So, go ahead an contribute to the fight against Malaria!
Be in peace,