Diddy and Kutcher team up: Malaria No More

malaria_no_more_peacebuilding

For the 4th of July P. Diddy and Ashton Kutcher teamed up to fight a forgotten killer: Malaria.

Diddy’s legendary White Party served as a reminder of how we can work against Malaria.

You can buy shirts from Comb’s Sean John Malaria No More Collection and for every shirt two bed nets will go to certain parts of Africa to help people protect themselves against the deadly mosquitos that carry Malaria.

Here is a special message from Ashton Kutcher:

Check out their website if you want to contribute: www.seanjohn.com/malarianomore

Peacebuilding initiatives like this are seem to be really effective in drawing the public’s attention to a good cause, but sometimes I wonder how long this interest lasts? Is it just a small publicity hype, or can the attention of these celebrities really make people aware of what is going on in other parts of the world?

NGOs have to ask themselves the same question: should they start advertising for peace? Should we turn something that is based on morals into something hot, sexy and flashy to catch attention?

Tell me what you think? Does it touch you if Diddy or Peter Gabriel or even the late Michael Jackson tell you to support their initiatives for peace?

Personally, I think it’s time to take the path that people are willing to follow. As long as it doesn’t go against one’s own values….

So, go ahead an contribute to the fight against Malaria!

Be in peace,

Nina Aeckerle

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2 responses to “Diddy and Kutcher team up: Malaria No More

  1. Dear Nina,

    Thanks for your article on these Celebrities’ efforts to “fight malaria”. But what the world has refused to recognize (or deliberately refused to accept for whatever reason), is that providing temporary solutions does NOT SOLVE the problem but only helps to prolong the sufferings of the people being “helped”. In this case malaria sufferers and potential victims in Africa and other malaria-endemic regions of the world. And that will remain a bottomless pit with no end in sight.

    The best option is to provide a PERMANENT SOLUTION; and that means ensuring that the methods and tools employed are those that will make the people being helped to remain free of the malaria disease all their lives.

    If the world is really interested and SINCERE in its efforts to overcome this potentially fatal parasitic disease, ERADICATION of malaria is the right way to go and not mere palliative measures. Yes, in acute cases, some of the current measures may prove to be helpful but people should remember we are dealing with millions of chronic cases that seem to have defied all attempts to remedy them. The only reason is that wrong approaches, methods and tools are being applied without due regard to the various causal factors in evidence.

    Screening people with mosquito nets is one the temporary measures now in vogue, but it does not in any way guarantee that the person so “protected” will not eventually have malaria, when the parameters for its onset are triggered off.

    With the right approaches, methods, tools and adequate resources to back up a sustained global effort, ERADICATION OF MALARIA is an easily achievable feat. I have worked long enough in the “trenches” of the “malaria jungle” to know what really works and is practically effective. And this approach can easily be replicated in any part of the world with the same positive results.

    Yes! People can be HELPED to “Be Malaria-Free For Life!” And that has to be through the right approaches, methods and tools.

    It is time the World and all those who really want to help, especially World Leaders and Celebrities, pay attention and heed this advice if we are to avert a potentially calamitous situation from erupting. Only time will tell.

    May God help us all.

    Thank you!

    Dr. Sos

  2. takeyourinitiative

    Thank you so much for your comment, Dr. Sos.

    You are very right, unfortunately many of the attempts to improve lively hoods of people in many parts of the world remain superficial. And as you did in your comment, you have to question whether there is a sincere will to change things, or whether we (they, depending on the view point) are simply making excuses for not taking more drastic, sincere action by giving out some bed nets.

    For me personally it seems as though little change, even if superficial, is better than nothing at all, however we should never forget to strive for the big changes.

    It is this going-for-gold mentality that we are sometimes missing. Are we afraid to edge on? Are we afraid to work on something for a long time with little success? Whatever it is NGOs should accept that it is their job to edge on, to cause friction and to disagree with the current way things are being done in order to move something.
    If we are not the constructive opposition, who will?
    If we are not the constructive opposition, how do we expect to change things in a more profound way?

    Peace,
    Nina Aeckerle

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